dan@dansbook.com

The uncreative mind can spot
the wrong answers... It takes a
creative mind to spot the
wrong questions Anthony Jay
The uncreative mind can spot the wrong answers...
It takes a creative mind to spot the wrong questions
Anthony Jay

Why? Why stop and look.
Turn or click from a page Anon
Why? Why stop and look. Turn or click from a page
Anon

The challenge: Engage the
audience. Animate the page.
Add space and pace. Anon
The challenge:
Engage the audience. Animate the page. Add space and pace.
Anon

Generating graphic design is an intuitive not intellectual process
Dirk Van Doren

Aesthetics hold the key... The trigger... The true call to action
Anon

Think design... David Slater

We should earn our pay...
Claude C. Kopkins

The creative idea is the best, most effective and elegant statement
of the proper strategy... Pat Fallon

You won't be interesting unless you say things imaginatively
originally freshly. William Bernbach

Precise strategies liberate...
Roman & Maas

Graphics, strategy, and voice...
Luke Sullivan

Dullness won't sell your product, but neither will
irrelevant brilliance William Bernbach